Gen Alpha spending power hits £3.3 billion as youngest generation become the new family ‘finfluencers’GoHenry’s latest Youth Economy Report reveals that Gen Alpha, the generation born from 2010 onwards, is rapidly emerging as a key driver in household finances. With a staggering £3.3 billion in spending power, these young ‘family finfluencers’ are reshaping everything from their parents’ spending habits to saving strategies.
Gen Alpha isn’t just influencing — they’re earning, saving, and even starting side hustles at a higher rate than ever before. Over £193 million was earned by GoHenry Gen Alpha kids last year, and their entrepreneurial spirit is already showing, with 38% of kids planning or starting their own side-hustles.
Louise Hill, Co-Founder and CEO of GoHenry said: “Gen Alpha is quickly becoming the most influential financial force in their households. Influencing their parents on how to budget more effectively and spend more responsibly, these kids are changing the face of family finances.
“Their spending power of £3.3 billion, paired with their entrepreneurial mindset and savviness for savings, means they could be the most economically powerful generation yet. Ensuring they receive a solid financial education will be vital to unlocking Gen Alpha’s potential and setting them – and their families – up for a more robust financial future.”
Read the full Youth Economy Report here to discover how this generation is transforming family finances for the better.
